Taking clients

A marketing department
for owner-run businesses.

Brand, website, content and campaigns, made by one team for one fixed monthly price. Every number lands on a private dashboard you can read on your phone, with a plain-English note on what it means. You own every account, file and domain.

  • Fixed prices, in writing
  • A reply within one working day
  • Everything we make is yours

Who we work with

Built for the owner
who answers the phone.

Restaurants and cafés, clinics and practices, trades, firms and shops. Usually between $500k and $10M a year, usually one person deciding. Businesses that are better than their website, run by people who do not have time to learn six marketing tools.

Restaurants & cafés

Covers, reservations, no-shows and delivery commission, next to the campaign that filled the tables.

Clinics & practices

New patients, recall, case acceptance, collections. Nothing a licence board would object to.

Trades & home services

Booked calls, cost per booked call, quote win rate, maintenance members, revenue by town.

Firms & professionals

Enquiries, consultations, retained matters and what each one cost to win, within the rules of the profession.

The dashboard

While you sleep,
it all adds up.

Every client gets one private page. It refreshes overnight from the systems you already run, and answers the only questions that matter: who found you, what they did, and what it cost.

Every number carries a one-line note on what it means and what we are doing about it. No logins to six tools, no forty-page report.

  • 1Read-only connections. Your booking system, point of sale, ad accounts and reviews, connected through each platform's own partner access. We never hold a password.
  • 2Samia bot does the night shift. Our software gathers the numbers, applies the rules you approved and queues anything else for a person. It never spends outside the budget on its own.
  • 3A person signs the month. One of us reads the page, writes the summary at the top and the plan for next month, and puts a name to it.
Saffron Table · October · Sample data
Covers
0
▲ 4% on September
Reservations
0
▲ 10% on September
Cost per booking
0
▼ 17%, a good sign
Google rating
0
47 new reviews

Covers by week, OctoberDine-inDelivery apps

How it works

From first call
to first result.

Five steps, no mystery. You see every one of them, and nothing goes live without your yes.

Discover

A thirty-minute conversation about your customers, your numbers and what you want more of.

Plan

A two-page plan: who we are talking to, what we will say, what it costs, and how we will know it worked.

Make

Brand, pages, content and campaigns, made to the plan. You approve the words before anything is built.

Launch

Everything goes live on the right channels, on a schedule, with the dashboard counting from day one.

Review

A monthly review in plain English. We do more of what worked and stop what did not.

Pricing

Fixed prices.
Real promises.

Three ways to work with us, each with a price you can plan around and a promise we put in writing. No hourly billing, no surprise invoices. The detail is on the services page.

Launch

A new brand and website, live in 30 working days.

$0once

Brand refresh, up to twelve pages, a half-day photo shoot, booking and enquiry flows, search set-up, your dashboard, sixty days of care.

Founding offer: $4,750 for the first three clients who join Partner or Growth for six months.

Growth

Partner, plus paid reach that pays for itself.

$0a month + ad spend

Everything in Partner, plus Meta and Google ads planned and managed, sixteen pieces of content and three films, a landing page per campaign, cost per booking to the dollar.

Ad spend from $1,500 a month, paid by you straight to the platforms.

Signature, by applicationFrom $12,000 a month
Finance dashboard$2,500 set-up, then $450 a month
Film or photo day$1,800 a full day, edited
Brand identity alone$6,000 logo, system and guide

A sample campaign

The plan you read
before a dollar is spent.

Every Growth client gets the same document before launch: the goal, the money, the ads, a forecast of what each booking should cost, the rules that run it, and one message to approve. Short enough to read on a phone.

This one is Winter Table, written for Saffron Table, a sample restaurant in Brooklyn. The numbers are sample numbers; the method is the real one.

Winter Table · Sample · $3,000 a month
Meta · Instagram and Facebook$1,500

Reels of the food and the room, a holiday-party form, retargeting menu visitors.

Google · Search and Maps$1,100

People already looking for dinner, private dining or the restaurant by name.

TikTok · Spark Ads$400

The two best organic videos a month, boosted within five miles.

Goal

176 bookings a month, counted in OpenTable

Forecast

$17 a booking

Cap

$22, or the ad set pauses

0
Working day, at most, to reply to every enquiry
0
Working days from sign-off to a live site, or the first month of care is free
0
Of the files, accounts and the domain are yours
0
Hourly invoices. Fixed, written-down prices only

Start here

Tell us about
the business.

Three questions, two minutes. We reply within one working day; after a thirty-minute call you get a two-page plan and a fixed price. No slides, no pressure.

Notes from the agency

An email when we have something useful to say.

What is working for owner-run businesses, in plain numbers. No schedule and no selling. Leave any time by replying.